NFL: Why Is Nike Threatening To Cancel Endorsement Deals With All Players?

Nike is a big bully of a company!

They make stores do what they want, make customers do what they want, make distributors do what they want, and now they want NFL players to do what they want.

With custom footwear all the rage, NFL players have been getting their cleats customized themselves. Either matching their team colors or some dope freestyle designs from any of the thousands of custom painters on Instagram.

Apparently the NFL is not feeling that and wants it to come to a halt, NOW!

They sent out letters to players reminding them that the point of the deal is make sure the Nike Swoosh is visible on TV during games … and customization could get in the way.

The letter reads, “Your Nike Football Contract requires that you wear ‘Nike’ products that have been designated by Nike Sports Marketing for such use.”

“Nike views third-party customization (or post-embellishment) of Nike footwear to be a violation of the contract, triggering Nike’s right to immediately terminate the contract.”

The company continues … “Nike Football values its endorsement relationship with you and presumes you were unfamiliar with these previsions in your Nike Football Contract.”

“However, please know that Nike expects that you will observe the requirements of our contracts.”

What you guys think? I think Nike is corny for this. The brand is in no danger because some of the swooshes may be affected by a design. Just being a bully.

Joe Casey @IamJoeSports